Careers

Current openings

Search Engine Marketing Specialist

Job Brief

We are looking for a Search Engine Marketing Specialist to join our Digital Marketing Team. This role is all about optimizing search for our clients. Whether it be through a paid search campaign, or optimizing the organic search visibility of a clients page, your role will be to place useful content as the answer to all relevant search queries.

The SEM Specialist will manage SEO and PPC accounts/campaigns, research best practices in the ever-changing world of Search to ensure that we deliver leading results, and analyze and report data that demonstrates the value of what we do for our clients.

Responsibilities

  • Build, manage, and optimize paid search campaigns
  • Optimize new and existing sites for search visibility
  • Strategic link building development and implementation
  • Work with content creators to drive SEO value of engaging content over numerous channels and platforms (Facebook, blogs, YouTube, etc.)
  • Keyword research through numerous industries and product lines
  • Research and keep up with SEO and PPC industry requirements, trends and best practices
  • Monitor and evaluate website and landing page conversion, as well as recommending relevant key performance indicators (KPI’s) for conversion rate optimization strategies
  • Support digital marketing client onboarding, campaign setup, and research
  • Communicate with management and other internal teams on key project metrics, budgets, and timelines
  • Analyze and report useful, actionable data and communicate that effectively with external stakeholders
  • Create monthly reports for clients and on occasion play account manager to engage clients in a helpful way

Requirements

  • Demonstrated knowledge of digital marketing, conversion, and search based customer acquisition
  • Strong analytical skills and ability to effectively portray useful and value oriented information
  • Familiarity with web analytic and campaign management tools
  • Working knowledge of ranking factors and search engine algorithms
  • Ability to stay up to date with best practices and trends in SEO / PPC Proficiency in MS Excel, PowerPoint, and Word.

PLUSES (Not required)

  • AdWords Certification
  • Google Analytics Certification

Join The Team!