We often hear a slew of complicated terms and guidelines when the conversation of website ADA compliance comes up. Jargon like WCAG 2.0, Level A, AA, and AAA and Section 508 standards. The list goes on! We’re not going to say…Continue Reading: ADA and WCAG Compliance - What does it mean?
Butte County is a beautiful place to live and work. The parks, the lakes, rivers, the friendly people and the small town feel all create a very vibrant community. For a long time now I have wanted to translate my…Continue Reading: B-Line Rebrand - Hypothetical Case Study
Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital…Continue Reading: Videos: Your Key To Digital Marketing Success
Each year the National Park Service recognizes the outstanding achievements of their partners. The accomplishments of these partners reflect years of planning, work, communication, and collaboration. We are happy to announce that our client, Lassen Park Foundation, was recently recognized by the…Continue Reading: Director’s Partnership Award for Lassen Park Foundation
Daily life in a marketing agency involves a lot of acronyms. CPL, CPC, CTR, ROAS, ROI, CRO, SEO, KPI, GA, and many more. I don’t go 30 minutes without hearing someone rattle off one of these without thinking twice; my favorite…Continue Reading: SEO, UX, CRO: What Are These and Why Should I Care?
Is your company in need of a rebrand? Take a look at these three success stories on brands that got it right and changed for the better. The takeaway from each story may give you some insight on how to…Continue Reading: 3 Examples of Successful Rebranding
Have you ever wished there were just a few more hours in a day? With only 24 short hours, making the most of your time is critical. Being more productive at work doesn’t sound like a difficult task, but it does…Continue Reading: 7 Ways to Increase Your Productivity at Work
With so much messaging out in the world and advertisers vying for our attention and dollars, how can we as creators of this content, make sure we are acting in our clients best interests? Read on to find out! This…Continue Reading: Data and Digital Advertising: The Path to ROI
Every enterprise or organization has marketing needs. Whether it is an established business, start-up or non-profit, there can be a significant amount of marketing needs and expertise required to grow or even maintain the business regardless of the businesses life…Continue Reading: Marketing: Do It Yourself Or Hire It Out?
So your business just launched a new website. Like most companies you probably spent a significant amount of time getting the design, content and functionality just right. I have just 2 questions for you: How will you track whether or not your…Continue Reading: Google Analytics: 6 Metrics To Track On Your Website
With more digital experiences than ever fighting for the user’s attention (I know you’re peeking at that notification in the other tab), a concise, focused single-page website can set you apart from the crowd and boost conversions. In the era of…Continue Reading: Single Page Websites: Advantages & Disadvantages
As a designer, creating captivating copy is not my strong suit. I am much more comfortable dealing with color, photography, typography and form. As far as creating actual copy for an ad or article, well that strikes a bit of…Continue Reading: Copywriting: A Graphic Designer’s Paradox