How Do I Use Social Media To Drive Traffic?

Are you ready to use social media to drive traffic to your website?

Social Media. Do you have all sorts of emotions just thinking about Social Media? We sure do. Love it, hate it, whatever you think of it  - it’s here to stay. We are big fans of Social Media but that’s because it’s our world. We know a dirty little secret that a lot of people don’t know. Are you wondering what it is? Okay, fine, we will tell you. Social media can help drive traffic to your website which in turn can help your organic search engine optimization results. Say what? You heard it! If done correctly Social media can and SHOULD drive traffic to your website. 

As we recently talked about in our blog “Is Inbound Marketing Right For My Company” a lot of businesses know and understand that they should be on social media, they should be online but what they really struggle with is understanding the purpose. They struggle with understanding how to leverage social media to drive people and potential leads to your site, develop business and gather data.

Social media is an imperative part of any business. It’s an easy and relatively affordable way to get your business name front and center, while still connecting to your customers in a human way. Truly, social media gives your brand an opportunity to have the type of personality you might not otherwise be able to have. Social media is important for top of mind awareness. When you update, engage and socialize with your customers you’re truly creating a strong business, brand and relationships. Social media does more than top of mind awareness, if done right. It can also significantly help your organic search results when you have engaging social media that helps drive traffic to your website. It’s an opportunity to really drive your inbound marketing strategy and online presence.

Inbound Marketing Diagram

You used to be able to ignore the social media world, but if you want a visible presence online you can’t possibly ignore the influence and relevance of social media. The question now becomes how do we leverage social media for business? How do we attract and engage social media users and convert them to customers? 

The biggest and easiest mistake we see amongst businesses is the failure to leverage their social media to drive social media to their site. The easiest way to do this is to use a link when posting on social media - whether it's Facebook, Google, Pinterest etc. If you're in the clothing industry and posting a photo about an outfit, you should be using a link to drive people to that specific page.When we create engaging social media posts and visuals - they can and should drive traffic to your site. Even while on social media pages of brands we enjoy, too often do we see brands posting without linking. This is one of the easiest ways to drive traffic to your site.  

Using an Inbound Marketing campaign that incorporates social media to leverage your strategy is a great way to use social media to drive traffic. Creating blog posts and landing pages that utilize calls-to-actions or forms to gather and/or collect information, then sharing those pages on social media is just another great way to utilize social media to push people  to your website. 

A Few Statistics to Keep in Mind When it Comes to Social Media


Facebook has 1.28 billion monthly active users 72 % of online adults visit FB at least once a month There are more than 50 million FB pages 75% of the engagement on a post happens in the first 5 hours 47% of Americans say Facebook is their #1 influencer of purchases 70% of marketers used Facebook to gain new customers


40 million monthly active users | 70 million + growing total users 84% of women and 50 % of men on pinterest stay active


540 million monthly active users | 1.6 Billion & growing total users Google+ is growing at 33% per each year The 45 to 54 year old bracket  increased its usage on Google+ by 56% since 2012


187 million monthly active users | 300 million + growing total users More than 2 users sign-up for linkedin every second 45 % of B2B marketers have gained a customer through linkedin      


1 billion + total users 6 billion hours of video is watched on YouTube 100 hours of video is uploaded on YouTube per minute 1 Billion is the average YouTube mobile videos views per day Nearly 2/3s of people are visual learners and viusal data is processed much faster by the brain than text is. YouTube reaches more U.S. adults aged 18-34 than any cable network

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