Insights

Opportunity During Crisis: How Perspective Is a Game Changer

Regardless of everything that is out of your control, one thing remains 100% yours: Perspective. As we navigate the new normal, we must remember we are in control of our own perspective--only we can change that. It’s ours to own...

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Pivot or Perish: The Art of the PIVOT.

Pivot. Are you tired of this word yet? You’ve probably heard you need to pivot more times in 2020 than you have heard in your entire life. But, what does it really mean to pivot...

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Why Every Business Needs Tik Tok

Tik Tok can help you grow your reach and increase your revenue. Check out some of these organizations, businesses and brands who are killin’ it on Tik Tok, and leveraging the app to grow their audience and clientele...

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What’s on the MC2 bookshelf?

Books are mentally stimulating and just like any other muscle in our bodies, the brain requires exercise to keep it strong and healthy. At MC2, we’re cognitive of this and have instilled reading into our team’s monthly routine.

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Instagram has quickly become one of the strongest social media platforms for businesses, publicists and the general public. New features, algorithms and capabilities are updated on an ongoing basis and this year has been no different. There have recently been…

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In this digital age, there are countless new terms and strategies that come with internet marketing. You may have heard the terms “SEO” and “PPC” but do you know what they mean? Equally as important, do you know how they can…

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How To Advertise To A Millennial

Every generation is drawn to different marketing techniques. Many businesses are specifically fascinated by what makes millennials click that Confirm Purchase button, since they were the first generation to grow up in an age where the internet became a way…

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In the last five years, the relationship between SEO (search engine optimization) and social media has certainly shifted. With a new influx of influencers, backlinking and profile ranking, there are more opportunities than ever for social media to impact how…

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That’s Pinteresting!

Some people create a physical dream board with articles, products and concepts tacked on for future reference. Others have an ongoing brainstorm session happening inside their head, with no references or opportunities to act on their ideas. But 250 million…

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Feel the Fear and Do It Anyway

Everyone experiences fear and anxiety about certain aspects of life; taking risks, new experiences, learning and implementing a skill, presenting a sale, having difficult conversations and communication within business. These fears and anxieties can hinder our goals, objectives, and communication.

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7 Benefits of Content Scheduling

It’s National Pizza Day, you had an idea for a post, ran out of time, and now it’s too late. Your business has a special promotion today, you meant to post it on Facebook in the morning, but you didn’t get to…

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Humans are extremely visual creatures. We have 5 senses at our disposal to experience the world around us, yet we use our sight to perceive up to 80% of our impressions. Because of this, color plays a huge role in…

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Using sitemap.xml to Your Advantage

Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is…

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There are several notable differences between the Google Search Network and Google Display Network, and these differences are extremely important to understand when it comes to Google’s pay-per-click marketing. If you’re part of an in-house marketing team, or work for a…

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