Insights

7 Benefits of Content Scheduling

It’s National Pizza Day, you had an idea for a post, ran out of time, and now it’s too late. Your business has a special promotion today, you meant to post it on Facebook in the morning, but you didn’t get to…

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Humans are extremely visual creatures. We have 5 senses at our disposal to experience the world around us, yet we use our sight to perceive up to 80% of our impressions. Because of this, color plays a huge role in…

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Using sitemap.xml to Your Advantage

Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is…

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There are several notable differences between the Google Search Network and Google Display Network, and these differences are extremely important to understand when it comes to Google’s pay-per-click marketing. If you’re part of an in-house marketing team, or work for a…

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Choosing Your Agency Partner

In a previous post I spoke about when you have marketing needs, do you “Do it Yourself or Hire it Out?” If you are in a place where you have discovered that it makes sense for you to hire out, how do…

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ADA and WCAG Compliance - What does it mean?

We often hear a slew of complicated terms and guidelines when the conversation of website ADA compliance comes up. Jargon like WCAG 2.0, Level A, AA, and AAA and Section 508 standards. The list goes on! We’re not going to say…

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B-Line Rebrand - Hypothetical Case Study

Butte County is a beautiful place to live and work. The parks, the lakes, rivers, the friendly people and the small town feel all create a very vibrant community. For a long time now I have wanted to translate my…

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Videos: Your Key To Digital Marketing Success

Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital…

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Each year the National Park Service recognizes the outstanding achievements of their partners. The accomplishments of these partners reflect years of planning, work, communication, and collaboration. We are happy to announce that our client, Lassen Park Foundation, was recently recognized by the…

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Essential #Hashtag Tips

A hashtag is pound sign (or hash) that can turn any word or group of words that directly follow it into a searchable link on social media channels. Hashtags also allow you to organize content and track discussion topics based…

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SEO, UX, CRO: What Are These and Why Should I Care?

Daily life in a marketing agency involves a lot of acronyms. CPL, CPC, CTR, ROAS, ROI, CRO, SEO, KPI, GA, and many more. I don’t go 30 minutes without hearing someone rattle off one of these without thinking twice; my favorite…

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3 Examples of Successful Rebranding

Is your company in need of a rebrand? Take a look at these three success stories on brands that got it right and changed for the better. The takeaway from each story may give you some insight on how to…

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7 Ways to Increase Your Productivity at Work

Have you ever wished there were just a few more hours in a day? With only 24 short hours, making the most of your time is critical. Being more productive at work doesn’t sound like a difficult task, but it does…

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Data and Digital Advertising: The Path to ROI

With so much messaging out in the world and advertisers vying for our attention and dollars, how can we as creators of this content, make sure we are acting in our clients best interests? Read on to find out! This…

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