Insights

We live in a world that is covered in branding. Studies show that businesses with strong, consistent branding across all platforms increase revenue...

Pivot. Are you tired of this word yet? You’ve probably heard you need to pivot more times in 2020 than you have heard in your entire life. But, what does it really mean to pivot...

We can’t deny that consumer behavior has completely shifted in the last few months. And it will never really be the same as it was prior to Covid-19. The way people approach shopping for products and services has been forever altered.…

Some of us love it, some of us hate it, some of us are “good” at it, some of us not so much. Bottom line: We all have to do it. If you own or work for a business, you must know how to…

Hi Friends, I’d like to offer you some encouragement during this time. The last four months have been a challenging season filled with uncertainty--the not knowing when it's going to be over has been one of...

Running a meeting is no small feat, especially given the current work-from-home mandates. Pulling off a productive, collaborative, and enjoyable virtual agenda can be tricky. More than ever, company and customer meetings are being held online, thrusting even the most…

The much anticipated moment has finally arrived. Months of isolation and working from home have ended, and you’ve been given the green light to return...

Regardless of everything that is out of your control, one thing remains 100% yours: Perspective. As we navigate the new normal, we must remember we are in control of our own perspective--only we can change that. It’s ours to own...

Tik Tok can help you grow your reach and increase your revenue. Check out some of these organizations, businesses and brands who are killin’ it on Tik Tok, and leveraging the app to grow their audience and clientele...

Books are mentally stimulating and just like any other muscle in our bodies, the brain requires exercise to keep it strong and healthy. At MC2, we’re cognitive of this and have instilled reading into our team’s monthly routine.

Instagram has quickly become one of the strongest social media platforms for businesses, publicists and the general public. New features, algorithms and capabilities are updated on an ongoing basis and this year has been no different. There have recently been…

In this digital age, there are countless new terms and strategies that come with internet marketing. You may have heard the terms “SEO” and “PPC” but do you know what they mean? Equally as important, do you know how they can…

Every generation is drawn to different marketing techniques. Many businesses are specifically fascinated by what makes millennials click that Confirm Purchase button, since they were the first generation to grow up in an age where the internet became a way…

In the last five years, the relationship between SEO (search engine optimization) and social media has certainly shifted. With a new influx of influencers, backlinking and profile ranking, there are more opportunities than ever for social media to impact how…

Some people create a physical dream board with articles, products and concepts tacked on for future reference. Others have an ongoing brainstorm session happening inside their head, with no references or opportunities to act on their ideas. But 250 million…