4 Questions to Ask Before Outsourcing to a Creative Agency
Is it time to hire a creative agency?
You’ve been in business a while now. You’ve got your industry on lock down. Now you are in growth mode. You’re growing exponentially and there’s just not enough time in the day to get done what you need to get done. You’ve been exploring your options and your marketing team has made a crucial decision, it’s time to hire a creative agency.
What does a creative agency even mean? That’s a great question! A creative agency is in short a company like MC2 that offers a combination of strategy, design, technology and other creative services to our clients. It can include, but isn’t limited to:
- Graphic design
- Website development
- Social Media
- Marketing and Advertising Services
- Brand Strategy
- Content Strategy and Creation
- Technology Consulting
- And more…
When thinking about whether or not it’s time to hire a creative agency, your executive team should spend some time evaluating if it’s the right choice for your company. Here are 4 internal questions to ask your team before outsourcing to a creative agency.
1. Will we still be profitable?
Whenever considering an option to outsource, the first question you should internally ask is will we still be profitable? It’s important to the success of any business to be able to turn a profit, otherwise, why are we in business? If outsourcing to a creative agency is going to be detrimental in creating a profit - then it’s time to put a pause on this idea before reaching out to a creative agency. Ideally, working with a creative agency will increase your profitability. Just make sure you’re on that track prior to outsourcing.
2. Do we have the staff to get this done internally?
Before outsourcing, it’s always a great idea to consider the staff that you currently have. If you are underutilizing an employee, or someone has expressed interest in expanding their horizons, make sure you’re not missing an opportunity to promote from within. You don’t want to get a relationship started on the wrong foot simply because you didn’t look internally for help!
3. Do we have the knowledge to get this done internally?
You might be thinking well of course we have the staff but do we have the knowledge to get this done? It’s one thing to have the staff, it’s another thing to have the knowledge. Giving an employee an opportunity to grow is one thing, giving an employee tasks that they’re not qualified for is another. We can’t all do everything so it’s often in our best interest to evaluate what we can handle and what we can’t. If your team isn’t sufficiently prepared to handle all your needs, definitely look towards outsourcing to a creative agency.
4. How will a Creative Agency help us meet our goals?
When thinking about profitability and growth - it’s important to know if hiring a creative agency will help accomplish your goals. If you don’t have goals, will the agency you hire help create a strategic plan to help you meet your goals. It’s counterproductive to hire a company that won't help you accomplish your vision and hit your goals.
Once you’ve answered these 4 basic internal questions it’s time to move forward with hiring a creative agency.
Now that you’re ready to hire a creative agency, it’s time to find the right one for your company!