Everyone experiences fear and anxiety about certain aspects of life; taking risks, new experiences, learning and implementing a skill, presenting a sale, having difficult conversations and communication within business. These fears and anxieties can hinder our goals, objectives, and communication.Continue Reading: Feel the Fear and Do It Anyway
It’s National Pizza Day, you had an idea for a post, ran out of time, and now it’s too late. Your business has a special promotion today, you meant to post it on Facebook in the morning, but you didn’t get to…Continue Reading: 7 Benefits of Content Scheduling
Humans are extremely visual creatures. We have 5 senses at our disposal to experience the world around us, yet we use our sight to perceive up to 80% of our impressions. Because of this, color plays a huge role in…Continue Reading: The Psychology of Color in Branding & Marketing
Did you know there are countries where people have smartphones but no running water? It has become pretty clear that we are a society driven by digital technology. With knowledge like that, companies today need to have a firm grasp…Continue Reading: 6 Ways Digital Marketing Has Changed the Business World
Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is…Continue Reading: Using sitemap.xml to Your Advantage
There are several notable differences between the Google Search Network and Google Display Network, and these differences are extremely important to understand when it comes to Google’s pay-per-click marketing. If you’re part of an in-house marketing team, or work for a…Continue Reading: Display Network & Search Network - It’s All The Same, Right?
We often hear a slew of complicated terms and guidelines when the conversation of website ADA compliance comes up. Jargon like WCAG 2.0, Level A, AA, and AAA and Section 508 standards. The list goes on! We’re not going to say…Continue Reading: ADA and WCAG Compliance - What does it mean?
Butte County is a beautiful place to live and work. The parks, the lakes, rivers, the friendly people and the small town feel all create a very vibrant community. For a long time now I have wanted to translate my…Continue Reading: B-Line Rebrand - Hypothetical Case Study
Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital…Continue Reading: Videos: Your Key To Digital Marketing Success
Each year the National Park Service recognizes the outstanding achievements of their partners. The accomplishments of these partners reflect years of planning, work, communication, and collaboration. We are happy to announce that our client, Lassen Park Foundation, was recently recognized by the…Continue Reading: Director’s Partnership Award for Lassen Park Foundation
Daily life in a marketing agency involves a lot of acronyms. CPL, CPC, CTR, ROAS, ROI, CRO, SEO, KPI, GA, and many more. I don’t go 30 minutes without hearing someone rattle off one of these without thinking twice; my favorite…Continue Reading: SEO, UX, CRO: What Are These and Why Should I Care?
Is your company in need of a rebrand? Take a look at these three success stories on brands that got it right and changed for the better. The takeaway from each story may give you some insight on how to…Continue Reading: 3 Examples of Successful Rebranding
Have you ever wished there were just a few more hours in a day? With only 24 short hours, making the most of your time is critical. Being more productive at work doesn’t sound like a difficult task, but it does…Continue Reading: 7 Ways to Increase Your Productivity at Work