With so much messaging out in the world and advertisers vying for our attention and dollars, how can we as creators of this content, make sure we are acting in our clients best interests? Read on to find out! This…Continue Reading: Data and Digital Advertising: The Path to ROI
Every enterprise or organization has marketing needs. Whether it is an established business, start-up or non-profit, there can be a significant amount of marketing needs and expertise required to grow or even maintain the business regardless of the businesses life…Continue Reading: Marketing: Do It Yourself Or Hire It Out?
So your business just launched a new website. Like most companies you probably spent a significant amount of time getting the design, content and functionality just right. I have just 2 questions for you: How will you track whether or not your…Continue Reading: Google Analytics: 6 Metrics To Track On Your Website
With more digital experiences than ever fighting for the user’s attention (I know you’re peeking at that notification in the other tab), a concise, focused single-page website can set you apart from the crowd and boost conversions. In the era of…Continue Reading: Single Page Websites: Advantages & Disadvantages
As a designer, creating captivating copy is not my strong suit. I am much more comfortable dealing with color, photography, typography and form. As far as creating actual copy for an ad or article, well that strikes a bit of…Continue Reading: Copywriting: A Graphic Designer’s Paradox
Of the 50% who stayed, viewers on average will spend 11.1 seconds skimming your email. Obviously time is not on your side. You need to entice your audience in under 8 seconds before they decide to stay or leave. Here…Continue Reading: 10 Tips To Get Your Email Opened
Both open source and closed source each come with their own advantages and disadvantages, much like owning a home or renting. Here are the pros and cons of each.Continue Reading: Open Source vs Closed Source Websites
Whether you are a small business with a remarkable service to offer, an engineer with a ground breaking product, or a marketing manager for a successful e-commerce, you can sense the weight of importance behind your marketing strategy and all…Continue Reading: What Your Marketing Strategy & AC Have In Common
Social Media is a major part of inbound marketing. Inbound marketing includes social media, SEO, blogging, and more. Each of these pieces work together to spread the word about your business, allow your business to be found online, and build up your client…Continue Reading: Social Media - Why Does it Matter?
Every designer has been there at some point. Some days being creative can feel impossible, no matter how many cups of coffee you’ve had. Whether you’ve hit a roadblock halfway through your design or you’re struggling to even get started, here are…Continue Reading: Designer’s Block: 5 Simple Tips to Help You Get Re-inspired
Picture this scenario: you are traveling to a new town and you want to experience the best pizza in that area. What do you do? The majority of consumers will start by searching the web from their smartphone for the…Continue Reading: Social Proof : What Is It and Why Is It Important?
What happens when a network of churches and like minded leaders have a mission to equip and resource leaders to develop and multiply life changing churches throughout the world and need a website to accomplish that mission? Simple, they come…Continue Reading: How We Built A New Website for 17:6 Network
You’ve been in business a while now. You’ve got your industry on lock down. Now you are in growth mode. You’re growing exponentially and there’s just not enough time in the day to get done what you need to get done. You’ve…Continue Reading: 4 Questions to Ask Before Outsourcing to a Creative Agency