Our partnership with Yuba Sutter Lodging Association has led to an ongoing, full-scale marketing effort: Visit Yuba Sutter. The goal of this campaign has been to increase tourism and encourage travelers to book accommodations when they visit the region. The partnership has included a complete brand overhaul, fresh logo, website redesign, compelling content and video media, digital marketing, and social media.

The Problem

  • Lack of clear brand awareness for the region
  • Inconsistent management of public relations
  • Inability to consistently secure overnight visitors

The Solution

  • Identified the assets of the region that would attract visitors
  • Surveyed residents to gain perception insights
  • Redesigned website, logo and overall brand
  • Planned and hosted a rebranding and website launch event
  • Created and executed social media accounts and strategy
  • Launched and managed website’s blog
  • Filmed professional tourism videos for various platforms
  • Created targeted ad campaigns for the region’s demand drivers
  • Developed ‘Mellow Moments’ video campaign
  • Designed the region’s inaugural Official Visitor’s Guide; published 5,000 copies
  • Collaborated with the History Channel to be featured on their travel show: It’s How You Get There

The Results

  • 1,943.49% User Increase
    • Three months after launching the new VisitYubaSutter.com, website users went from 292 / month to 5,967 / month.
  • 52% Increased TBID Assessment
    • Highest TBID assessment reported than in previous years (even in the midst of Covid-19). Their 2020 3rd Quarter TBID assessment was $28,189.06. In 2019, it was $26,161.37 and in 2018 it was $18,485.81
  • 175% Increased “Book Your Stay” Clicks
    • In one year, website “Book Your Stay” clicks went from 35 / month to 531 / month.
  • 91% User Accuracy
    • The majority of website visitors are from our target market.

Continued Work

  • Strategy and creative for social media content across platforms
  • Ongoing content and analytics for Google ad campaigns
  • Creating and publishing 1-2 blogs per month on website
  • Developing content for engaging video campaigns
  • Maintaining website with new and current content


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