Blog

Should my agency be using AI for my marketing? This is a question on the minds of many business leaders today, and for good reason. As a digital landscape that's continuously evolving, marketing today without artificial intelligence puts your business…

“Is SEO dead?” This question, in various iterations, pops up in nearly every discussion surrounding digital marketing evolution. Despite the radical transformations, the answer remains an unequivocal “No.” Indeed, Large Language Models (LLM) such as ChatGPT have stirred up the waters,…

Navigating the potential storms of a recession can be challenging for any business. Economic downturns often lead to tighter budgets, cautious consumers, and an unpredictable business landscape. While cutting back on marketing expenses during these periods might be tempting, it's…

Here’s the thing with organic social media: You need your employees’ help! You can’t do it alone. Your employees have the ability to advocate for your organization and help your company become a social media powerhouse – a conversation engine.

With consumers doing more business online, your website is key. And one of the main tools to make your website and online presence more publicized is through posting regularly to your business blog.

When websites are properly designed and coded, people with disabilities can use them. However, many sites are developed with accessibility barriers that make them difficult or impossible for some people to use.

Whether you're presenting to your clients every week or maybe just meeting once a month, it’s important to take a step back and reflect not only what you are presenting, but how you are presenting it.

2020 will go down as one of this generation's hardest years for running a business. But, 2021 is all about playing offense. Here are 3 key plays that a winning team needs to get ahead this year.

At the end of every year, we look back with reflection. We evaluate where we've been, what we've done, and what the road looks like moving forward. We do this with the intent to learn from the past and improve.

Now more than ever, webinars have become a critical tool for businesses. But how do you get people to register? Find out how one client increased their organization's webinar attendance by improving one key strategy.

Welcome to the first monthly installment of MC2 Picks! Our team has gathered some of our favorite podcasts, blogs, books, apps, social media accounts, and other inspirational content to share with you.

On March 19, 2020, California received the official shelter-in-place mandate from Governor Gavin Newson, ordering residents to stay home. For many, it felt like the world turned sideways in what seemed like a day. Only a week and half prior…

We live in a world that is covered in branding. Studies show that businesses with strong, consistent branding across all platforms increase revenue...

Pivot. Are you tired of this word yet? You’ve probably heard you need to pivot more times in 2020 than you have heard in your entire life. But, what does it really mean to pivot...

We can’t deny that consumer behavior has completely shifted in the last few months. And it will never really be the same as it was prior to Covid-19. The way people approach shopping for products and services has been forever altered.…